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Privacy Policy

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

Collection of Personal Data

When you create an account with us, place an order or contact us via an online form, we may collect the following data about you in order to provide you with the best possible service:

  • Your name, sex, billing and delivery addresses, email, phone number and payment details.
  • Your user name and password
  • Your browsing and online shopping activities
  • Your date of birth
  • Your shoe size

We use your information only for the following purposes:

  • To process your orders
  • For statistical or analytical purposes to improve our website and our services to you
  • To send you our email newsletter to notify you of new products and offers that may be of interest to you.
  • To serve website content and ads to you on third party websites.

We will only share this information with service providers who help us to deliver our products to you, such as Sagepay, our online credit/debit card processing service, Paypal, and our courier Royal Mail. We will never sell or share your personal details on to third parties.

Use of cookies/Advertising IDs

Cookies are small pieces of information that are saved to your computer that track, save and store information used to analyse the way you interact and use our website. Our site uses cookies dropped by us or third parties for a variety of purposes including to operate and personalise the website to suit your preferences and improve your shopping experience. The cookies we use are Google Analytics in which all data is anonymous. You can read Google's privacy policy here for further information [ ].

Cookies may also be used to keep track of the products you've viewed and the contents of your shopping basket to serve ads to you on other websites. We may also use cookies to track the patterns of behaviour of visitors to our site.

Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. For instructions on how to opt-out of interest based advertising visit or the NAI opt-out site at

We may share data, such as technical identifiers derived from your registration information, on our website or our CRM system with our trusted advertising partners. This allows them to link your devices and/or environments and provide you with a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their privacy policy:

If you wish to refuse the use and saving of cookies from this website on your computer you can do so within your web browser's security settings.

Email Newsletter

If you provide us with your email address via forms on our website, during checkout, account registration, contact form or newsletter sign-up, our site allows you to opt-out of email marketing communication from us.

Our Email marketing campaigns contain link tracking facilities embedded in the content which allows us to track activity which is stored in Google Analytics and our email platform for future analysis and evaluation. This includes the opens, forwarding of emails, links clicked, times, dates and frequency of activity. This information is used to optimise future email campaigns and serve you with more relevant content based around your activity.

If you wish to unsubscribe from our marketing campaigns, you may do so at anytime via the unsubscribe link at the bottom of each email. Alternatively, you may email us at You may also modify your details via the update your details link at the top of each email.

We will never share your email address or personal details with any third parties for the purpose of marketing or communications without your consent.

Products Reviews

From time-to-time we may use product reviews for marketing purposes. We may publish the Name, Date, Review Title, Comments and Review Score submitted on the product review form. We will never disclose your personal details. reserves the right to edit or refuse to publish a review if we deem it unreasonable or offensive. We will always be truthful and try to resolve any problems that are brought to our attention.

Social Media Platforms

We will never ask you for personal or sensitive information through social media platforms but encourage you to contact us through telephone or email if you wish to discuss your order or any sensitive issues.

Our website uses social sharing buttons which help share web content directly from web pages to our social media platforms. We advise before using our social sharing buttons to note that the social media platform may track and save your request to share a web page respectively through your social media platform account.