Our Technology

FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James - both biomechanists at London South Bank University - collaborated with Marcia Kilgore (businesswoman and busy mum) to create the world's first muscle-activating flip flop. Over twelve million pairs have been sold since, and now we've branched out into clogs, sneakers, shoes and boots too.