Shoon
Michael and Rosalie Fiennes, co-founders of SHOON
HOON was founded in 1982 by Michael and Rosalie Fiennes. We started as a wholesale shoe business launching the Ecco Brand in the UK in that year and later moving into outdoor clothing with the US Brand, Columbia Sportswear, and into retail with Ecco shops. We now have 23 shoe shops under the Shoon name selling a wide range of quality Brands, and two stores in London and Bath selling womens fashion clothing Brands alongside shoes.
SHOON takes great pleasure in finding little fashion gems. We explore the world for new discoveries, looking for the craft and skills, design and materials that delight customers.
Choice: SHOON is a true and genuine alternative to what high street chains have to offer. We bring you Brands of real value and worth that are missed by mass market buyers.
Freedom: SHOON appreciates the desire in everyone for freedom and individuality. We set you free to express your own personal style with the reassurance of all-day comfort
Originality: SHOON has an open mind. We understand the challenge of being truly original and creative. We seek out those rare qualities in designers and manufacturers.
Difference: SHOON is the shop that brings you those well-made, well-designed shoes which are hard to find anywhere else. We tell you the stories behind them and we help you find the particular styles which suit you - and your feet!
Quality: SHOON loves to find ‘the hand of the maker’ showing through in the Brands it selects. Real ‘makers’ seek constantly to add those styling details which create an individual look, those special materials which add another dimension to quality and those technical improvements which deliver exceptional comfort
Comfort: We love comfort. People need to ‘wear what works’ for them. If you are uncomfortable on your feet, it shows in your face and in your mood. But style is part of what works for you. You want to look good as well as feel good. So we try to find Brands which will delight you on both counts
Independence and Trust: SHOON is an independent family company, based in Wells Somerset. We look beyond the bottom line. We have no outside shareholders, no overriding financial agenda. We want to build, to improve, to do things right and to do things well - to offer our customers ‘something more’. We work closely with our suppliers, most based in Europe, and we try to create a culture of excellence and trust among all who work in our company.
Delight in your Soul: when you find a style which expresses everything you are
Delight in your Feet: when they feel that their needs have been finally recognised!
Delight in your Face: when you leave our shops feeling special and valued
