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'A shoe for Shoon' - Competiton Winner

Posted 30th July 2014 by Fiona


We are always on the look out for new things happening in the world of footwear, whether we are at trade fairs, reading magazines or travelling around the globe.  This summer we decided to launch a competition for University students, ‘A Shoe for Shoon’. We wanted to inspire a whole new generation of potential shoe designers, sellers and buyers with the wonderful opportunity to design us a shoe. Students were given a commercial brief, which included details of their target customer.

The entries were outstanding and we were really excited to see the creativity shown in the designs we received. We then had the very difficult task of judging the designs, selecting a shortlist of finalists and then an overall winner.  As well as looking for a creative design we were keen to find something unique that would fit with Shoon’s philosophy.  

And the winner is Laura Kerry 

Shoe-for-Shoon-winner - Laura Kerry

We caught up with Laura to fine out how she came up with her design.

What was the inspiration behind your design?
My shoe design was primarily inspired by flowers and the current trend for cut-out design. I therefore decided to create a heeled sandal with a petal inspired cut-out upper that was both stylish and practical. 

How did you research your style and customer?
Looking at the footwear that ‘Shoon’ already promoted and sold gave me a good insight into the style, colour and height of the shoes that their customers were interested in. Using magazines and fashion journals I was able to take trends into consideration to ensure my design was relevant and in-season.

Have shoes always been a passion for you?
Like most young aspiring designers, shoes are something I have always been passionate about. Wearing a pair of on-trend shoes can update and complete an outfit without the need to buy new clothes!

What are the major trends in footwear at the moment? 
Loafers, mules, chunky cut-out sandals and block heels are huge right now and are absolutely everywhere!

Who is your favourite footwear designer? 
Currently, I’d have to say my favourite footwear designer company would be Vagabond. Their instantly recognisable chunky shoes are stylish yet practical and hardwearing. 

If you could create a range of footwear what would be key to your designs, comfort, value, quality, the environment?
I believe that quality design is key when it comes to footwear. If I was to create a range of shoes I would focus on designing stylish yet comfortable footwear which are good value for money without compromising on quality.

Who are your influences?
My biggest influences when designing shoes are the footwear trends found on the catwalk. The likes of ACNE Studios and Miu Miu are particularly influential to my designs.

Which celebrity would you like to wear your shoes?
As my shoes are designed with the more mature lady in mind, I would like to think someone such as Twiggy, Gwyneth Paltrow or Jennifer Aniston might like my design!

What are your favourite fashion and footwear blogs? 
I am constantly on the look out for inspiring fashion/footwear blogs but my current favourites are Kayla Hadington, The pulse of Fashion  and Things to do and buy

Where do you see yourself in 5 years time?
Hopefully working within the fashion/footwear industry. My dream would be to work as part of a design team for a fashion house or independent designer.

Heels or Flats?
Although I almost always wear comfy flats whist at university or on the go, heels are so much more fun to wear and style around! 

What are your 3 essential summer shoes? 
My essential shoes for this summer are chunky, cut-out truckers, jelly shoes and simple sliders for the beach!

What trends would you be working on for AW2014?
A/W 2014 is set to be all about heavy embellishment, snakeskin, colour blocking and geometric print design. These are all things to consider when designing for the season, which is bound to be bright and exciting!

 Well done and thank you Laura. 

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Lesley's thoughts on the season ahead

Posted 23rd July 2014 by Fiona

Lesley's thoughts on the season ahead

With autumn around the corner, and early styles arriving already, we’ve asked Lesley, our Footwear Buyer, for her thoughts on the season ahead...

Q: What excites you about AW14


A: Boots are at the heart of the range this autumn and with a diverse selection of styling to choose from it’s impossible to choose just one.  Key features are those details that make the difference; zips, buckles, laces, textures and quality of material in both casual and dressier styles.   Ankle boots in particular are a must-have look, everything from Chelsea boots and shoe-boots to urban styles.

Base colours are not simply black for AW14, but with greys ranging from almost black to lighter shades.  All shades of Navy will be popular and dark chocolate brown will take centre stage.  Jewel & bright tones really bring the base palette alive.  I’m going to add teals and berries into my wardrobe.  

You’ll see a lot of gorgeous textures through leather, suede and woven textiles set against one another to create interest.  When you add in the hardware of buckles and zips, in silver or gold tones, it really looks stunning.

Q: What will you be wearing this autumn?

A: I’m mad on boots so I’ll be wearing U.S Polo Assn (an exciting new brand launching this autumn) Jessica for a touch of western.  I also love the double buckle on Shoon Wickstead.  For casual days Shoon Track is a cool little boot.  For dressing up, Gerry Weber (another new brand for us this autumn) are just lovely.

Lesley's Favourites

Q; What is your best style tip for the season?

A: My style tip for autumn is using layering and beautiful knits in jumpers, trousers and skirts.  Also, how about an essential Faux-Fur trimmed collar on jackets and coats adding glamour and fun. 


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The Great War in costume

Posted 9th July 2014 by Fiona

The Great War in costume.

The centenary of World War one is being recognised far and wide this year as we remember those who were involved and how it changed so many lives forever. Bath Fashion Museum is commemorating the War with a special exhibition this summer, The Great War in costume; Family and fashion on the home front. It will trace the lives and roles of women during World War 1 and how work on the home front influenced their styles of clothing.

“This war is usually seen through military eyes.  However it could not have been won without the efforts of millions of women.”  Kate Adie

From Land girls and nursing staff to work in munitions factories, women had to adapt their lives to a changing world and fashions changed as they took on more ‘men’s work’. The exhibition features examples of uniforms, civilian dress, memorabilia and propaganda as well as key costumes for the period from the set of Downton Abbey.

The Great War in costume.

As well as the exhibition there will also be a special event with author and broadcaster Lucy Adlington - A journey into the lives of these women and their wardrobes. For more details please visit their website

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Shopping in the sale.

Posted 2nd July 2014 by Fiona

Shopping in the sale.

The SHOON sale is here! We are always sorry to see the season change and to have to say goodbye to styles that we have nurtured from start to finish. They all have a story each and everyone and go on their own journey from sketchpad, to sample room to factory and eventually onto the shelves of our warehouse and then out to the shops.  That is why at sale time we would like to see all of our lovely shoes go to a GREAT home. So now is your chance to discover a new style, shape and colour the same quality for a little less money.



Although we are making space for the new styles that take us through the transition in seasons and into Autumn there is still plenty of summer left to go.

1. Try something new. Brighten up your day with a new POP of colour, the bolder the better. Splash out on some nautical styling – anything red, white, blue or stripy will do! Go metallic if you are feeling exotic and look for embellishment to get that Moroccan vibe,

 2. Buy, Buy, Buy. Buy transitional, loafers and ballerinas are the in-between season’s best friend so if you see a bargain snap it up! Buy for an occasion, now is your chance to get something extra fabulous if you have a special occasion on the horizon. Buy with a vision, think Autumn Winter 2014 as buyers are always testing the waters with new styles or perhaps pick out something dazzling for next Spring. As a rule classic shapes and statement styles stand the test of time well.

Most of all, ENJOY!

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A Shoe for Shoon

Posted 19th June 2014 by Fiona


We are always on the look out for new things happening in the world of footwear, whether we are at trade fairs, reading magazines or travelling around the globe.  This summer we decided to launch a competition for University students, ‘A Shoe for Shoon’. We wanted to inspire a whole new generation of potential shoe designers, sellers and buyers with the wonderful opportunity to design us a shoe. Students were given a commercial brief, which included details of their target customer.


A shoe for Shoon

A note from Lesley our Buyer and part of the judging panel.

 “Many Thanks to all the entrants of this years competition.  We were delighted to receive so many entries, which made the decision regarding the final seven very difficult indeed.  The finalists all produced design concepts that really reflected the brief of who the Shoon customer is and what her values are.  The designs were innovative and fresh, giving a new take on the classics.  The winner will be announced in due course.  We would like to wish the entrants every success in their future careers.

A shoes for Shoon

 Here is the shortlist that has been selected by our judging panel at Shoon HQ with comments from the judges.  It is from this set of unique designs a finalist will be chosen and announced on the next weeks blog, so watch this space….

 Laura Kerry – “Great Unit, perfect height and lovely colours.” - University of Huddersfield

Mafalda Martins – “Unique futuristic heel on classic court.” - University of the Arts London

Ekadasi Ryan – “Architectural sole and stunning print.” - University of Bedfordshire

Radville Kisieliute –“ New interpretation of a classic, lovely material combination.” - University of Bedfordshire

Bethany Peddar – “An adventurous shoe bootie, loved the interweave” - University of Huddersfield

Agnieszka Kaluze – “Nice balance of colours on a classic style with a twist” - University of Huddersfield

Gemma Bissett – “Loved the interpretation of fringe and futuristic heel” - University of Huddersfield

Final A shoes for Shoon

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