Shoon was originally a marketing and wholesale business, founded by Michael & Rosalie Fiennes on April Fools day in 1982. As footwear wholesalers, we launched the Ecco Brand in the U.K and managed its development for 17 years.

We now specialise in retailing the best international leisure and everyday footwear brands, each chosen for their unique qualities of service, comfort, advanced technology and distinctive design. We also add our own selection of dress and casual shoes and accessories.

Independence and Trust

Shoon is an independent family footwear company, based in Wells Somerset. We look beyond the bottom line. We have no outside shareholders, no overriding financial agenda. We want to build, to improve, to do things right and to do things well - to offer our customers 'something more'. We work closely with our suppliers, most based in Europe, and we try to create a culture of excellence and trust among all who work in our company.

What we stand for

Difference
SHOON brings you those well-made, well-designed shoes hard to find anywhere else. We celebrate the stories behind them, and the qualities that make the difference.

Comfort
SHOON loves comfort. We find you the shoes that leave you looking good and feeling good – comfortable in your mind and comfortable in your feet.

Choice
SHOON is a true and genuine alternative to the high-street shops. We bring you those special brands of real value and worth that are missed by chain stores.

Discovery
SHOON explores the world for new discoveries, looking for the design, craft and materials that will delight you. We take great pleasure in bringing back the real gems just for you.

Originality
SHOON has an open mind. We understand the challenges of being truly original and creative. We seek out these rare authentic qualities in designers and manufacturers.

Freedom
SHOON appreciates everyone's desire for choice and individuality. In our shoes you can express your own style while enjoying all-day comfort.

Our shoes and Brands

SHOON loves to find 'the hand of the maker' showing through in the Brands it selects and our own shoes. Real 'makers' seek constantly to add those styling details which create an individual look, those special materials which add another dimension to quality and those technical improvements which deliver exceptional comfort. We only work with Brands and factories who strive to deliver this authenticity.

People need to 'wear what works' for them. If you are uncomfortable on your feet, it shows in your face and in your mood. But style is part of what works for you. You want to look good as well as feel good. So we try to find Brands and shoes which will delight you on both counts.