Shoon was originally a marketing and wholesale business, founded by Michael & Rosalie Fiennes on April Fool's day in 1982. As footwear wholesalers, we launched Ecco Shoes in the U.K and managed their development for 17 years.

We now specialise in retailing the best international leisure and everyday footwear brands, each chosen for their unique qualities of service, comfort, advanced technology and distinctive design. We also add our own selection of men's and women's dress and casual shoes and accessories.

Men's and Women's Shoes

At SHOON we source beautifully styled, high quality, comfortable men's and women's shoes. As an independent company we offer a true alternative to high street footwear retailers, bringing you hard to find shoes from interesting brands that compliment your own style and personality.

We have men's and women's shoes for every occasion, from formal shoes to sandals, boots to pumps, wellies and even slippers. The result is no matter where you are going, you will have comfortable footwear that not only looks great but makes you feel good in yourself.

If you are looking for original, well crafted shoes that offer quality and style then the special brands here at SHOON are ideal for you. We are continuously searching the globe for new men's and women's footwear, always looking for the exquisite craftsmanship and materials that make shoes from SHOON a pleasure to wear.

We understand and appreciate our customers want a choice of men's and women's shoes that are individual, stylish and comfortable to wear all day. Only shoes that meet these criteria make it onto our website and into our stores.

Our shoe brands

SHOON loves to find 'the hand of the maker' showing through in the Brands it selects and our own shoes. Real 'makers' seek constantly to add those styling details which create an individual look, those special materials which add another dimension to quality and those technical improvements which deliver exceptional comfort. We only work with Brands and factories who strive to deliver this authenticity.

The footwear brands available from Shoon share our passion for providing style, comfort and quality. Brands such as Gabor, Rockport, Birkenstock,and Josef Seibel renowned for their high quality, comfortable shoes epitomise our approach; whilst the flare and creativity of designers such as Thierry Rabotin, Think! and Paul Green spark our collective imagination.

People need to 'wear what works' for them. If you are uncomfortable on your feet, it shows in your face and in your mood. But style is part of what works for you. You want to look good as well as feel good. So we try to find Brands and shoes which will delight you on both counts.